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Technical Product Marketing Manager

Automated Insights (Ai) is the creator of Wordsmith, the natural language generation (NLG) software that turns structured data into narratives that are indistinguishable from human-written content. This automated content can be used for important communication with customers, external publishing, or internal monitoring and knowledge sharing—all at a scale that would be impossible with manual efforts alone. In 2016, our Wordsmith platform turned raw data into 1.5 billion written narratives for clients like Activision, Yahoo!, and the Associated Press.

At Automated Insights, we are dedicated to treating all Ai-ers with respect, dignity, autonomy, and generosity and creating a best-in-career work experience for every employee. Our core values include “Enjoy the Journey”, “Choose to be Positive” and “No Jerks”. We believe in creating delightful experiences for every potential candidate, new hire, and current employee. We know a strong company culture is a competitive advantage, and we're recognized for it. Automated Insights is a 5 time Best Place to Work award winner, and we're proud to have created an environment that empowers our team to do their best work.

ROLE DESCRIPTION

The Technical PMM will play a critical role in ensuring the development and success of our GTM strategy. This role is responsible for the creation and implementation of our co-marketing strategy both within our organization and via our technology partnership channels. This role will work closely with our Marketing, Sales, and Business Development teams to develop the messaging and positioning framework, as well as the communications strategy to drive success across the partner ecosystem.

RESPONSIBILITIES

  • Technology Partners – Creation and management of partner portal, enabling our partners to readily access vital information.
  • Partner Acquisition – Develop demand generation campaigns to acquire new partners and uncover new opportunities within existing partners.
  • Go-to-Market Strategy – Work closely with Sales, Marketing, and Product Management to understand business objectives. Develop and implement co-marketing plans that support revenue targets and drive clear outcomes.
  • Partner Marketing – Craft marketing engagement programs that deliver upon agreed marketing activities including development of joint messaging and collateral, sales readiness tools, and customer success stories.
  • Performance Measurement -- Continually analyze and track program success. Implement metrics to demonstrate return on investment against funding and time investments.
  • Thought Leadership – Develop awareness and thought leadership programs to raise visibility of partnerships. Ensure participation in partner-led executive activities and events to raise our profile.
  • Planning – Obtain a deep understanding of partner growth opportunities and organizational alignment, while anticipating their needs/requirements.
  • Marketing Events – Build, plan, and manage relevant tech partner marketing events such as webinars, enablement, workshops, trade shows, and conferences.
  • Demos – Work closely with partners, sales engineers, and product management to prioritize creation of both visionary and useful product demos.
  • Technical Content – Craft white papers, case studies, and tear sheets.
  • Competitive Landscape – Become an authority on our competitors. Educate our Sales and Marketing teams with the latest information.
  • Analyst Relations – Manage analyst relations inquiries, briefings, and strategy days for targeted technology categories.
  • Demonstrates a high level of computer literacy, specifically MS Office suite (including Word, Excel, PowerPoint) and Google Drive.

QUALIFICATIONS

  • Excellent communication skills, both written and verbal
  • Minimum 5 years working in marketing for a B2B technology company and/or for a professional services company
  • Proven experience marketing highly technical products and/or services
  • Strong accountability for generating measurable results
  • Strong relationship-building skills, using a collaborative work style
  • BA/BS degree in marketing, business, communications, or relevant field of study
  • MBA preferred
  • Willing to travel to meet with partners, attend events, and support the Sales and Business Development teams

Automated Insights is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

No recruiters, please. We respect your hustle, but please don’t contact us. We do not work with outside firms.

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